FAQ / straight answers
Questions,
answered.
26 answers about how we work, what the free audit covers, SEO vs AEO vs GEO, ads, AI creative, automation and web. Can’t find yours? Email us.
About MADLADS
What is MADLADS?
MADLADS is an AI-first growth agency. One team runs SEO, AEO and GEO, Google and Meta ads, lead generation, local SEO, AI creative and video, content, automation, websites and custom software, all measured against leads, sales and revenue rather than clicks.
Where is MADLADS based, and who do you work with?
We are based in Lahore, Pakistan and work with businesses worldwide, mainly in the United States, Canada, the UK, the Gulf and Pakistan. Clients range from local service businesses and e-commerce brands to B2B firms and startups.
What makes MADLADS different from a normal marketing agency?
We diagnose before we prescribe. Every engagement starts with an audit of the whole funnel, and ads, search, creative, automation and web sit under one team, so channels are planned together and reported against the same revenue numbers instead of five vendors blaming each other.
What does AI-first mean in practice?
We use AI to move faster where it helps: producing ad creative and video, writing first drafts, qualifying and following up leads with AI agents, and automating reporting. Strategy, quality control and client decisions stay with people.
Working with us
Is the growth audit really free?
Yes. You get a written diagnosis of where your growth is leaking and the highest-impact fixes, whether or not you hire us.
How do I get started?
Request a free growth audit, tell us what you want reviewed, and we reply with findings and a recommended plan. If it makes sense to work together, we agree the scope before anything starts.
How much do your services cost?
Pricing depends on the scope, channels and ad budget involved, so we quote after the audit rather than selling fixed packages. You see the full scope and cost before you commit.
Do you need access to my ad accounts and analytics?
Not to start. The first audit can be done from what you share and what is public. If deeper access would improve the diagnosis, for example Google Ads, Meta, Search Console or GA4, we ask first and you keep ownership of every account.
How do you report results?
You get clear reporting on spend, leads, sales, conversion and the next actions, plus concise updates on what shipped, what we tested and what we learned. Numbers come straight from your own platforms.
SEO, AEO & GEO
What is the difference between SEO, AEO and GEO?
SEO (search engine optimisation) gets your pages ranking in Google. AEO (answer engine optimisation) shapes your content so it becomes the answer in featured snippets and AI Overviews. GEO (generative engine optimisation) makes your brand easy for ChatGPT, Gemini and Perplexity to find, trust and cite.
Is SEO still worth it now that people use AI search?
Yes. AI answers are built from pages that already rank and are trusted, so strong SEO is the foundation of AI visibility. AEO and GEO then make those pages more likely to be quoted.
How long does SEO take to show results?
Technical fixes and on-page improvements can move rankings within weeks, while content and authority usually compound over several months. We report progress monthly from Search Console and GA4 so you can see the trend.
Can you get my business cited by ChatGPT and Google AI Overviews?
We cannot guarantee any single citation, but we improve the signals AI systems rely on: answer-first content, structured data, consistent brand facts and trusted mentions. For one client this lifted AI citations from 11 to 19 in a quarter, including a Google AI Overview.
Paid media & leads
Do you manage Google Ads and Meta Ads?
Yes. We run Google Search, Shopping and Performance Max, and Meta (Facebook and Instagram) campaigns, including Advantage+, catalogue and retargeting, with conversion tracking set up properly first.
What results have you achieved with paid ads?
Examples from client accounts include 25.5K leads in a single month at about $0.10 per lead on Google Ads, a 7.3x Google Ads ROAS for a Shopify store, and a 10.18 ROAS on a Meta sale campaign. Results depend on the offer, market and budget.
What ad budget do I need?
There is no fixed minimum. The audit looks at your offer, margins and market to recommend a test budget that can produce a clear signal before you scale.
How do you improve lead quality, not just volume?
We tighten targeting and search terms, qualify leads on the landing page or form, and follow up automatically within minutes, so sales time goes to people who are ready to buy.
Local service businesses
Do you work with local service businesses like HVAC, plumbing or appliance repair?
Yes. Local service businesses are a core focus. We handle Google Business Profile, city and service-area pages, reviews, local SEO, local ads, call tracking and missed-call text-back.
How do I get into the Google map pack?
Complete and accurate Google Business Profile details, correct categories and service areas, a steady flow of reviews with replies, relevant city pages on your website and consistent business listings all help. We audit each of these against the competitors already ranking.
AI creative, video & content
Will AI-generated product photos and ads look fake?
Not when they are done properly. Every image is art-directed and retouched, and product details are checked against the real item. We have produced AI shoots for bridal wear, handbags, sportswear, skincare and jewellery.
Do you create Amazon listing images?
Yes. We produce main images, infographics, lifestyle scenes, A+ and Premium A+ content, Brand Store creative and listing videos, built for Amazon’s image requirements.
Can you produce AI video ads and AI presenter videos?
Yes. We make AI commercials, UGC-style video ads, and AI presenter or avatar series, with scripts, voice and edits delivered in vertical, square and widescreen formats.
Do you manage social media content?
Yes. We plan and design monthly content, including carousels, statics and reels, write captions and schedule posts, so your feed stays active and on brand.
Automation, web & software
What business processes can you automate?
Common ones are lead capture and routing, instant follow-up, CRM updates, LinkedIn and email outreach, reporting and repetitive admin. We build them with tools such as n8n and practical AI agents, and document them for your team.
Do you build websites and Shopify stores?
Yes. We design and build conversion-first websites, landing pages and Shopify stores, with SEO structure, fast load times and tracking in place from launch.
Can you build custom software or a client portal?
Yes. We scope and build client portals, internal tools, dashboards, integrations and SaaS products around how your business actually works, for example an SEO reporting portal and an AI website assistant.
Free growth audit