Services / 10 Product

Software
you own.

Client portals, internal tools, integrations and full SaaS products, scoped around how your business actually works.

3Custom builds shown
100%Built in-house, no templates

What you
get.

Client portals, internal tools, dashboards, and full SaaS products designed and built around the way your business actually works.

Selected
work.

Real projects, real clients. Results are shown only where the client data supports them.

SEO client portal: One login for rankings, indexing, AI citations and reports.

Agency & multi-location clients (confidential) · Built for freelance SEO clients

SEO client portal

One login for rankings, indexing, AI citations and reports.

A client-facing portal that pulls Search Console data, tracks keyword positions, checks which pages Google has indexed and where the brand is cited in AI answers, then turns it into a downloadable monthly report.

  • Search Console integration
  • Rank tracking
  • Index monitoring (sitemap checks)
  • AI citation tracking
  • White-label PDF reports
AI website assistant: An AI assistant that answers, qualifies and books the consultation.

Dispute-resolution advisory firm (confidential) · UK & Gulf

AI website assistant

An AI assistant that answers, qualifies and books the consultation.

A website chatbot trained on the firm’s services that explains mediation and arbitration routes, answers fee and timeline questions, and hands qualified enquiries to an adviser with a booking.

  • AI assistant on firm content
  • Guided answer paths
  • Lead qualification
  • Adviser handover & booking

More product work

SEO tooling (MADLADS build) · Internal tool

Sitemap Index Checker

Know which pages Google actually indexed.

A web app that reads a sitemap, checks every URL against Google’s index via search APIs or Search Console URL Inspection, and exports reports.

How it
runs.

Same operating rhythm on every engagement: diagnose, build, launch, learn.

  1. 01

    Scope

    Users, jobs to be done and the smallest useful version.

  2. 02

    Design

    Flows and UI tested before code.

  3. 03

    Build

    Integrations, data and the app.

  4. 04

    Iterate

    Ship, measure, improve.

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